What Are Instagram Guides?How to Create an Instagram Guide on iPhoneWhere Do You Find Instagram Guides?

What Are Instagram Guides?

Instagram released a brand new scrollable way of sharing and consuming content. It intends to allow creators to share bite-sized, helpful content such as step-by-step guides, recommendations, and tips. Initially released in May, it was restricted only to a select number of health and wellness advocates for guides focussed on well-being. But looking into its popularity and future prospects, the social media platform has now rolled out Instagram Guides for all users.

How to Create an Instagram Guide on iPhone

Notably, the feature only allows you to add places, products, photos, and posts available on the platform. For instance, you can only add products that are available on the Instagram Shop. The same is for places; you can’t add any external photos, only images tagged with that particular location.

Where Do You Find Instagram Guides?

While Instagram will feature popular Guides in the Explore Page, you can also check out Guides by a particular user. To do so, visit their profile page and select the Guide icon from the feed. You can view all guides created by that user and tap on the one you want to read. To share Instagram Guides with others, tap on the plane icon from the top-right corner of the screen and share them across Stories and DMs. Instagram will also feature select Product Guides made by users on Instagram Shop. So, that user may discover new product recommendations from people they don’t follow.

Create Instagram Guide for Sharing Curated, Scrollable Content

Instagram has grown beyond a social media platform; it has become a great tool for brands or businesses to market themselves. The Instagram Guides, especially product recommendations, allows them to add extra content. Furthermore, it will also open avenues for influencer partnerships. And while we can’t predict the future, Guides could become a great asset for content creators if properly used. Want to master Instagram? Check these guides, especially curated by us for you:

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